02 / Design studies03 selected works
Visualsystems.
Three projects where concept, hierarchy and repeatable visual decisions lead the final outcome.
Scroll to explore ↓Design thinkingView the decisions+
01 / ChallengeTurn a large kindergarten network into a landing page that feels playful to children, trustworthy to parents and effortless to scan.
02 / ApproachI shaped the first screen around a parent's decision journey: a clear promise, immediate proof and a direct path to enrolment.
03 / Key decisions- A strong blue canvas creates one recognisable world.
- Yellow type and illustrated details add energy without weakening the hierarchy.
- Trust signals and key numbers appear in the first viewport.
04 / OutcomeA warm, conversion-focused hero that balances emotion, orientation and credibility.
Interactive study / 2025MINUS
AGEFigma prototype ↗
Design thinkingView the decisions+
01 / ChallengeTranslate an abstract idea into a digital experience with a clear point of view, without making the interface difficult to follow.
02 / ApproachI started with the narrative and built a visual system around hierarchy, rhythm and contrast so experimental moments still feel intentional.
03 / Key decisions- Typography carries the concept instead of acting as decoration.
- Scale creates momentum and guides the order of reading.
- A disciplined grid keeps expressive elements coherent across screens.
04 / OutcomeAn interactive prototype where concept and usability support each other rather than compete.
Design thinkingView the decisions+
01 / ChallengeMake medical information approachable in individual posts while keeping the complete feed credible and recognisable.
02 / ApproachI designed a modular content system instead of isolated visuals, giving education, prevention and product communication a shared structure.
03 / Key decisions- A clear headline hierarchy keeps every post readable on mobile.
- Repeatable templates make future content faster to produce.
- Controlled colour and image treatment balance clinical trust with a human tone.
04 / OutcomeA scalable social feed that stays coherent as topics, formats and campaign needs change.
More
systems.
04Vizart Agency
Outdoor campaign
202505The Mooon
Podcast identity
2025 
